🍃Marketing Led Growth

Is It The Right Strategy For Your Business?

Author

Nev Santana
June 11, 2024

Presented by

Nurture Your Target Audience Into Long Term Clients

Welcome, Nurturers

In today’s Founder’s Guide we break down what MLG is. Apple stole the show yesterday by unleashing Apple Intelligence on the world.

TODAY’S LINEUP

Here’s what you can expect in today’s newsletter:

Marketing Led Growth Explained
Relay Raises $35 Million
Gen Z & Millennials Dominate Internet Time
Tech Stack
Tech News Roundup

FOUNDER’S GUIDE

Marketing Led Growth Explained

Understanding Marketing Led Growth (MLG)

Marketing Led Growth focuses on generating demand and nurturing leads through marketing efforts. This approach leverages content marketing, digital advertising, social media, and other marketing channels to attract and engage potential customers.

Key Components of MLG:

1. Content Creation: Producing valuable content to educate and engage potential customers.

2. Digital Marketing: Utilizing digital channels such as social media, email marketing, and search engine optimization (SEO) to reach a broader audience.

3. Lead Nurturing: Automating and personalizing the lead nurturing process to guide potential customers through the sales funnel.

4. Brand Awareness: Building a strong brand presence to attract and retain customers.

Benefits of MLG:

• Scalability: Marketing efforts can be scaled more easily compared to direct sales efforts.

• Cost-Effective: Digital marketing can be more cost-effective than maintaining a large sales team.

• Broad Reach: Marketing campaigns can reach a larger audience and generate a steady flow of leads.

• Data-Driven: Marketing efforts can be measured and optimized using data analytics.

Considerations for MLG:

• Longer Sales Cycle: Marketing led growth strategies often result in a longer sales cycle as leads are nurtured over time.

• Content Dependency: The effectiveness of MLG relies heavily on the quality and consistency of content and campaigns.

• Initial Investment: Setting up comprehensive marketing campaigns can require a significant initial investment.

Understanding Marketing Led Growth (MLG) is essential for businesses aiming to scale efficiently and reach a broader audience. By focusing on generating demand and nurturing leads through strategic marketing efforts, companies can build a robust pipeline of potential customers. Embracing MLG involves creating valuable content, leveraging digital marketing channels, and building strong brand awareness, all while utilizing data analytics to refine and optimize marketing strategies. This approach, though requiring an initial investment and a dependency on quality content, offers scalability, cost-effectiveness, and the ability to reach a wide audience, ultimately driving sustainable growth.

STARTUP SPOTLIGHT

Relay Raises $35 Million

Source: Relay

Relay, a Raleigh-based startup providing a smart walkie-talkie platform for frontline teams, has raised $35 million from investors led by SJF Ventures and Capricorn Investment Group. The funds will be used to enhance their technology, expand market reach, and scale their team to accelerate growth Read more here.

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CONSUMER REPORT

Gen Z and Millennials dominate internet use for Snapchat, TikTok, Instagram, YouTube, and Facebook. If you’re looking to advertise your business and you’re target market falls within these two generations, you have to meet them where they spend most of their time.

TECH STACK
3 Tools To Bolster Your Tech Stack

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  • Restream - Go live with your audience.

Work with us

Nurtured offers B2B startups with marketing services that include content creation, GTM strategies, and Fractional CMO services. With over 20 years of experience in Marketing, our experts can help you increase revenue for your business. If you’d like to work with us, book a free consultation.

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